Event Details

“Demographic Changes, Technology and the Outlook of Business Adaptation”

Presented by: Nataliya Boychenko, MBA, CEBS, with Holmes Murphy & Associates

During the session, Nataliya will discuss the various generation groups, their characteristics and behavior patterns.  We will talk about the business workforce transition and what should be kept in mind.  During the session, we will also discuss the likes and preferences of all the generation groups and the best ways of getting each generation to have a meaningful career and fulfilling work environment using technology, trends and work space adaptation. 

After participating in this session, attendees will:

• Understand the behavior patterns and desires of five generations working side by side in the modern employer’s workforce Traditionalist, Boomer, Gen X, Millennial and Gen Y generations).
• Learn practical strategies for addressing each employee generation to improve productivity and employee work satisfaction.
• Learn how to adapt your business practices for each generation including technology, employee communication, training & employee benefit packages.

Speaker’s Background & Experience: As a key player of Holmes Murphy & Associates, Nataliya is dedicated to providing creative solutions and tools her clients need to design their employee benefit programs. A native of Ukraine and fluent in three languages, she has the skills necessary to communicate and implement employer sponsored benefits and initiatives to diverse organizations.  Nataliya specializes in healthcare data analysis, health care reform and legal compliance, cutting edge wellness programs as well as a full suite of employer sponsored benefit programs.  Nataliya is also a Holmes Murphy shareholder.  Nataliya joined the Employee Benefits Division of Holmes Murphy in 2006.  Prior to joining Holmes Murphy, she worked for Wells Fargo in Consumer and Business account management where she held a variety of advisory capacities involving life and health, investments and business financial services. Nataliya is a frequent speaker on Health Care topics at local, regional and national industry events. She also enjoys teaching employee benefits to the graduate students at Drake University as an Adjunct Professor.  Nataliya earned her bachelor’s degree in Finance and her master’s in Business Administration at Drake University.  In addition, Nataliya holds her Certified Employee Benefit Specialist (CEBS), Group Benefit Associate (GBA), and Retirement Plan Associate (RPA) designations.  Nataliya is an active member of Greater Des Moines community, currently serving as the Finance Chair on the Board of Directors for The Employee and Family Resources and a mentor for some of the most progressive global insurance startup companies through the Global Insurance Accelerator.  In 2017 Nataliya was one of 15 executives who graduated from the Executive Education Center at Drake University’s Leading Others program. In 2016, Nataliya received a Community Vision Award from the Greater Des Moines Leadership Institute and in 2012, she was honored as one of the Des Moines Business Record’s Forty under 40 for her professional achievements and community involvement.

This program has been submitted to HRCI for 1.0 (General) PHR/SPHR Recertification Credit

This program has been submitted to SHRM for 1.0 SHRM-CP/SHRM-SCP Professional Development Credit

“The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program.

It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.”